At Urban Kurti, every design begins in the heart of Jaipur — a city that breathes color, craft, and culture. Among its narrow streets and pink-hued walls, our artisans carve wooden blocks, mix natural dyes, and print stories onto cotton.

Each fabric passes through skilled hands that have carried this tradition for generations, blending heritage with innovation. We bring you kurtis that celebrate India’s craftsmanship — soft on the skin, bold in spirit, and effortless in style.